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Theme switcher Marketing / E-commerce Are Italian communicators digital? Silvia Arrigoni Feb 27, 2017 6 min read Are Italian communicators digital? Survey on the world of communication and digital PR in Italy Have you learned to use social media ? What about SEO and SEM techniques ? We asked these and many other questions to over 400 Italian communicators. Below are the results obtained and the related considerations.
The investigation , which I carried out for SOS Digital Japan WhatsApp Number Data PR , with the coordination of Enzo Rimedio , was conducted during 2016 through a survey submitted to those who deal with public relations on behalf of companies, in the public sector, within agencies or as freelancers. With these questions, we tried to understand the confidence and familiarity of professionals with Digital PR . The questions from the survey on Communication in Italy.
With the most significant results 1) What new tools and techniques have you learned to use? Online PR professionals: the new tools for communicating We can certainly say that PRs have learned to use social media : 92.7% of those interviewed declared this. The percentages for the other items are drastically reduced: the familiarity with CMS of those who deal with online public relations has reached 53.3% , the same percentage has been achieved by SEO, while the SEM and SEM techniques bring up the rear.
The investigation , which I carried out for SOS Digital Japan WhatsApp Number Data PR , with the coordination of Enzo Rimedio , was conducted during 2016 through a survey submitted to those who deal with public relations on behalf of companies, in the public sector, within agencies or as freelancers. With these questions, we tried to understand the confidence and familiarity of professionals with Digital PR . The questions from the survey on Communication in Italy.
With the most significant results 1) What new tools and techniques have you learned to use? Online PR professionals: the new tools for communicating We can certainly say that PRs have learned to use social media : 92.7% of those interviewed declared this. The percentages for the other items are drastically reduced: the familiarity with CMS of those who deal with online public relations has reached 53.3% , the same percentage has been achieved by SEO, while the SEM and SEM techniques bring up the rear.