Post by ivykhan885 on Mar 10, 2024 4:39:39 GMT
China, which self-isolated to avoid new outbreaks of Covid-19, still remains outside of international travel. What does this prolonged closure imply? Certainly the redefinition of the Chinese tourist, as evidenced by an interesting contribution published on Skift . The Chinese market, yesterday and today Unable to leave national borders, a new type of Chinese tourist is developing, inclined to seek deeper local cultural experiences , to fill a broader desire for travel . While 150 million Chinese tourists traveled abroad and spent around $255 billion in international destinations in 2019, the scenario in 2022 is very different. A report by consultancy firm McKinsey, aimed at predicting key trends in China's tourism market in 2022, shows that the desire to travel abroad has rebounded to pre-pandemic levels with APAC as the top choice (24%). Southeast Asia, Europe, Russia and Japan appear to be the most desired overseas destinations.
However, outbound travel still seems like a mirage , given announcements by Chinese political authorities, which delay any international opening. China now mandates a 14-day centralized quarantine and an additional seven-day home quarantine in most places. A condition that is enough - and more - to discourage any outgoing pleasure trip. Leisure travel: the last priority Steve Saxon, a McKinsey consultant expert on the Asian market, noted that even if travel gradually resumed, outbound leisure tourism would be the Chinese government's last priority. This is in stark contrast Australia Telegram Number Data the rest of the world, where the easing of travel restrictions has allowed mainly the leisure traveler to move again. At the moment, the government does not issue passports. Additionally, many Chinese tourists travel abroad in tour groups, which require government approval, Saxon said. “Once borders open, international business travel will be the first to take off, followed by visits to friends and family.
Leisure travel will be the last to return." And even when the leisure sector restarts, it probably won't produce the same numbers as before. Rebirth of domestic travel The current Chinese policy on the Covid emergency, however restrictive, has not completely undermined the achievements of the tourism sector. Indeed, in recent months domestic tourism has seen an interesting increase. The forced renunciation of international travel has pushed the travel industry to reinvent itself, developing new national tourism products, designed for travelers who plan a trip to their hometown as their first choice. This phenomenon confirms what has already been revealed by previous McKinsey reports: the recovery of domestic travel would support the recovery of the Chinese travel industry . “Before the current peak in infections, when domestic travel was possible and encouraged, many of China's 150 million outbound tourists traveled domestically instead.
However, outbound travel still seems like a mirage , given announcements by Chinese political authorities, which delay any international opening. China now mandates a 14-day centralized quarantine and an additional seven-day home quarantine in most places. A condition that is enough - and more - to discourage any outgoing pleasure trip. Leisure travel: the last priority Steve Saxon, a McKinsey consultant expert on the Asian market, noted that even if travel gradually resumed, outbound leisure tourism would be the Chinese government's last priority. This is in stark contrast Australia Telegram Number Data the rest of the world, where the easing of travel restrictions has allowed mainly the leisure traveler to move again. At the moment, the government does not issue passports. Additionally, many Chinese tourists travel abroad in tour groups, which require government approval, Saxon said. “Once borders open, international business travel will be the first to take off, followed by visits to friends and family.
Leisure travel will be the last to return." And even when the leisure sector restarts, it probably won't produce the same numbers as before. Rebirth of domestic travel The current Chinese policy on the Covid emergency, however restrictive, has not completely undermined the achievements of the tourism sector. Indeed, in recent months domestic tourism has seen an interesting increase. The forced renunciation of international travel has pushed the travel industry to reinvent itself, developing new national tourism products, designed for travelers who plan a trip to their hometown as their first choice. This phenomenon confirms what has already been revealed by previous McKinsey reports: the recovery of domestic travel would support the recovery of the Chinese travel industry . “Before the current peak in infections, when domestic travel was possible and encouraged, many of China's 150 million outbound tourists traveled domestically instead.