Post by account_disabled on Jan 4, 2024 7:41:33 GMT
How is Google SERP changing? To find out how Search Engine Optimization (SEO) will change in 2024, we must first look at how the Google Search Engine Result Page (SERP) will change. 1. Update to EEAT In December 2022, Google added 'E (Experience)' to EAT (E Expertise, A Authoritativeness, and Trustworthiness), which was the core of search quality evaluation. EAT refers to ‘expertise,’ ‘authority,’ and ‘reliability,’ respectively, as criteria for evaluating search quality. Here we introduce a new standard that content creators must have direct ‘experience’ with the topic. For example, if a content author writes about an iPhone review, the actual experience of using the iPhone must be incorporated into the content.
This appears to be intended to emphasize distinction from numerous AI-generated content. 2. The emergence of generative AI search (SGE) In November 2023, Google announced the Korean version of Search Generative Experience (SGE) to Special Data revolutionize the search experience. Generative AI search compiles and displays the most relevant and useful information for what the user searches. You can also use the 'Continue Question' function to check additional information by asking questions directly in conversation mode on the search results page. Generative AI Search (SGE), Source: Google Korea Blog 3. Strengthening e-commerce search E-commerce-related search optimization is being increasingly emphasized. Google SERP updates and testing in November 2023 were focused on e-commerce-related features.
Google is emerging as a new competitor to other e-commerce platforms by exposing product information such as prices, promotions, and inventory information and strengthening its e-commerce area. Example of Google SERP displayed when searching for e-commerce keywords, US-English In the US Google SERP, a filter function is displayed on the left when searching for e-commerce keywords. When searching for 'LG OLED TV', you can filter by various criteria such as screen size, picture quality, other product specifications, price, and color. In addition, you can filter according to fast delivery, sale availability, used status, etc. You can see that it is very similar to the filtering functionality of e-commerce platforms. In this way, it can be inferred that Google is gradually strengthening its presence in the e-commerce area.
This appears to be intended to emphasize distinction from numerous AI-generated content. 2. The emergence of generative AI search (SGE) In November 2023, Google announced the Korean version of Search Generative Experience (SGE) to Special Data revolutionize the search experience. Generative AI search compiles and displays the most relevant and useful information for what the user searches. You can also use the 'Continue Question' function to check additional information by asking questions directly in conversation mode on the search results page. Generative AI Search (SGE), Source: Google Korea Blog 3. Strengthening e-commerce search E-commerce-related search optimization is being increasingly emphasized. Google SERP updates and testing in November 2023 were focused on e-commerce-related features.
Google is emerging as a new competitor to other e-commerce platforms by exposing product information such as prices, promotions, and inventory information and strengthening its e-commerce area. Example of Google SERP displayed when searching for e-commerce keywords, US-English In the US Google SERP, a filter function is displayed on the left when searching for e-commerce keywords. When searching for 'LG OLED TV', you can filter by various criteria such as screen size, picture quality, other product specifications, price, and color. In addition, you can filter according to fast delivery, sale availability, used status, etc. You can see that it is very similar to the filtering functionality of e-commerce platforms. In this way, it can be inferred that Google is gradually strengthening its presence in the e-commerce area.