Post by account_disabled on Jan 6, 2024 4:59:07 GMT
*This content is a summary of Representative Park Se-yong's session at the Listening Mind Conference 2023 day 1, Until everyone has a listening mind. Intent marketing is not simply a new paradigm for marketing. This is the story of our journey to deeply understand our customers. We invite you to the journey! One year since the launch of Listening Mind, the journey so far Listening Mind is a solution that helps identify consumers’ hidden desires based on search data and utilizes them for marketing. Let’s take a look at what the journey has been like in November 2023, a year after launch. Concerns of marketers using Listening Mind Customers who decide to use Listening Mind are actually asking questions that they should have been able to answer as marketers, such as who is our customer? And then where are our customers?
What are our customers thinking about when making purchasing decisions? I think I had the same question that I actually couldn't answer. Marketers who were experiencing such inconveniences are able to see the decision-making Special Data journey hidden behind consumer behavior through Listening Mind, and feel the thrill of being able to answer questions that they were unable to answer before. I think that exhilaration is a decisive factor in using Listening Mind. Customer companies using Listening Mind are expressing satisfaction, saying, “We have been able to understand the needs and concerns of consumers that we were unaware of before.” The most basic attitude that marketers must regain: listening mind.
On the surface, marketers think that what they provide to consumers is products and services, but in reality, what consumers buy is not products and services, but solutions to their own needs and concerns. Then, it is very important to look into the situation in which the resolution of the desire or concern began, and how it is attempted to be resolved. Only then can we design not only products but also experiences. To design such an experience, it is necessary to identify various micro-intents that appear during consumers' purchasing journey.
What are our customers thinking about when making purchasing decisions? I think I had the same question that I actually couldn't answer. Marketers who were experiencing such inconveniences are able to see the decision-making Special Data journey hidden behind consumer behavior through Listening Mind, and feel the thrill of being able to answer questions that they were unable to answer before. I think that exhilaration is a decisive factor in using Listening Mind. Customer companies using Listening Mind are expressing satisfaction, saying, “We have been able to understand the needs and concerns of consumers that we were unaware of before.” The most basic attitude that marketers must regain: listening mind.
On the surface, marketers think that what they provide to consumers is products and services, but in reality, what consumers buy is not products and services, but solutions to their own needs and concerns. Then, it is very important to look into the situation in which the resolution of the desire or concern began, and how it is attempted to be resolved. Only then can we design not only products but also experiences. To design such an experience, it is necessary to identify various micro-intents that appear during consumers' purchasing journey.