What is AI in Digital Marketing?

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Nov 21, 2023 AI in Digital Marketing - The Ultimate Guide ArticlesDigital Marketing by Digital Marketing Institute AI has evolved from a fantastical notion to a game-changer for digital marketers today. It's become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we'll break down what AI means for digital marketing, examples of its use, challenges and tools (not just ChatGPT!), and consider the skills you need to face it to your advantage. What is AI in Digital Marketing? AI Digital Marketing Tools Examples of AI in Digital Marketing How to use AI in Digital Marketing What are the Pros & Cons of AI Digital Marketing What are the Most Common Skills Used in AI-Driven Digital Marketing “AI is a tool, it's a technology. It's as useful as the person putting it to work” Clark Boyd, Founder at Novela & Marketing and Management Professor .



AI in digital marketing uses artificial intelligence capabilities such as data collection, natural language processing, WhatsApp Number machine learning, and data analysis to get customer insights and automate marketing tasks and decisions. The advantage of AI is that it will help you gain insights into customer behaviors at speed by harvesting vast amounts of data. These can be used to respond to and tailor a customer’s needs depending on their actions and preferences. AI is also able to adapt and improve over time using feedback and new data. Artificial intelligence offers great opportunities for marketers to be more effective and personalized. This means customers get relevant content that can be triggered by actions on a site, an ad, or a branded message. But AI doesn’t replace the roles and efforts of humans! It is a technology that complements and enhances those but it requires human skills to use it effectively.




AI Digital Marketing Tools While ChatGPT may be the most talked-about generative AI tool, there are so many more out there that are helping marketers in their daily roles. They can help marketers in a variety of functions from content generation to automation to SEO and design. Here are some of the most effective AI tools out there: Jasper - A content generation and optimization tool designed for augmenting content production Writer - A highly-rated content generation tool that can repurpose content and includes an AI writing assistant Midjourney - Generative AI that can convert natural language prompts into images Optimove - A customer data platform with AI-based marketing functions Zapier - Helps automate workflows by connecting apps and services that your company uses Manychat - Provides an interactive customer experience using NLP to respond to customers on social platforms including WhatsApp Evolv.ai - Uses AI and machine learning algorithms to improve customer experiences in real-time Surfer SEO -